Wodable – Performance wear, with a conscience.
The environmental impact of our wardrobes is increasing exponentially year on year, with the demand for new products NOW meaning the vast majority of clothing is flown around the world (not shipped), with some items making multiple trips backwards and forwards before final products hit any shelves. The heavy consumerism of ‘fast fashion’ means many companies are forced to outsource their labour to China, The Middle East or, South America and where production is faster, cheaper and (more than likely) less ethical.