- 13 Jan 2021
Wodable – Performance wear, with a conscience.
The garment industry is one of the most polluting in the world, but at Wodable we are fighting to create a fairer, sustainable, more ethical industry with the legs to last a life times.
The environmental impact of our wardrobes is increasing exponentially year on year, with the demand for new products NOW meaning the vast majority of clothing is flown around the world (not shipped), with some items making multiple trips backwards and forwards before final products hit any shelves. The heavy consumerism of ‘fast fashion’ means many companies are forced to outsource their labour to China, The Middle East or, South America and where production is faster, cheaper and (more than likely) less ethical.
Accessing quality AND affordable production units or manufacturers for your fashion brand is hard enough, let alone when you try to do it on your home soil. Some items are simply not able to be made where you are and has to be outsourced.
We didn’t like this solution and after seeing a rise in demand for items with a trackable footprint, took action.
Wodable make over 70% of our clothing in the UK; we can (if we want) take items from conception, through design, into production in just a few weeks. We run small production batches to minimise the amount of stock that doesn’t get sold and are constantly looking at ways to make reduce our carbon footprint.
One of the other ways we are trying to ‘be better’ is through our choice of fabrics, looking to recycled Eco threads as much as possible.
“…fast fashion is increasingly being viewed in the same basket as single-use plastic.” Green Peace, Sept 2019
You’d be a fool to assume that there are no links between plastic and fashion, but our clothes are increasingly being produced using the same raw material as single-use plastic, oil. Fossil fuel is not a material that can be sourced ethically or sustainably and the use of it in clothing has doubled since 2000.
The industry’s textile production accounts for global emissions equivalent to 1.2 billion tonnes of CO2 every year*, which is a bigger carbon footprint than all international flights and shipping combined.
The misconception about recycled fabrics are that their performance is diminished, which in fitness apparel is a huge turn off. At Wodable, we have been working hard to find a solution that provides our customer with the same quality they know and love, at a cost they are familiar with, whilst also upholding our environmental and work place ethics.
The new fabrics we have been working with are versatile, hyper-resistant (so less chance of going see through), thin and light-weight, soft, stretchy and breathable. They offer a unique mix of muscular compression AND comfort.
Thanks to its innovative construction, it is also twice as resistant to chlorine and suntan creams and oils than competitors’ fabrics.
It is made from nylon waste from landfills and oceans around the world and transformed into regenerated nylon. It is EXACTLY the same as brand new nylon and can be recycled, recreated and remoulded again and again.