Design inspiration for our freshest clothing drop, ‘DEFIANCE’, comes as a result of the
dystopian madness of 2020. Dystopian
societies with acts of heroic defiance appear in
many fictional works, stories and artistic representations, generating waves of hope.
Our new digital art work for this drop is set in the modern day and intended to reflect the
omnipresent ‘Big Brother’ vibe, sold to us as ‘the new normal’. Defiance is the act of
standing up to the authorities, being audacious, bold and gutsy.