Wodable started life as a clothing brand primarily aimed toward the Crossfit sector. Back in 2013 there were very little brands aimed at European market, let alone the UK. We thought the gap needed to be filled.
Fast forward 6 years and we’ve grown into something of an international company, delivering to countries across the globe. But, in the current climate, it’s become harder to put a uniquely European feel to our products. So at the end of 2018 we decided to completely overhaul our business model and cement our roots firmly in the UK and Europe as a whole.
We realised that nearly all of our competitors in the “Crossfit Clothing” space and the fitness space in general, were manufacturing their products in the Middle East and Asia. How did we know this? Well to be honest, we were using many of the same factories and they would often send us our competitors garments in the hopes that we would place orders for the exact same products. Delays on orders were becoming commonplace and imperfections, sizing issues and shortages became more frequent. Things needed to change fast.
So we took the decision to create our own manufacturing facility right here in England. We ordered new industrial sewing machines, a giant press and a fabric printer, hired machinists and pattern makers and spent 6 months sourcing fabrics. It’s been a huge learning curve but after 8 months we’ve finally released our new clothing range made solely in the UK and only using fabrics sourced in Europe.
Finally. We’d like to take this opportunity to thank or customers for their ongoing support and patience during this transition.